Profile: Factory Direct Inc. specializes in industrial equipment. Our product line includes air compressors, air conditioning, air piping systems, balancers, benches, brake lathes, exhaust extraction systems, fans, fluid handling and frame racks. We also provide jacks, lifts, nitrogen generators, paint booths, pipe benders, plasma cutters, shop equipment, storage solutions, tire changers, tools, washers and welders. Our Centurion II - Vert or Horiz® is available in R series (splash lubricated) or PL series (pressure lubricated) models. It is available with 1.5 to 35 horsepower motor. Our WB 720 laser runout measurement plus is featured with integrated laser which automatically measures tire profile to determine assembly run out to isolate tire and/or rim problems. Laser measures the rim width automatically, the technician enters the rim diameter and rim offset with the automatic data arm, the integrated wheel lift brings the assembly to shaft height and back, thus eliminating back strain issues. The weight optimization program calculates and guides the technician to the best tire & rim match effortlessly.