Profile: New Idea, Inc. is engaged in the production of automation equipment. We deal with string, floppy disk media and photo-disks. We focus on automatic tape application or kiss-cutting labels. We offer knitters, taggers and stringers. Our model 47 string tying and looper equipment is used for string, small braid and elastics. Our sash cutter is designed to allow cutting of ribbons from two inches to many feet.