Profile: Newbury Innovation is an electronics company specializing in creating electronic design and development solutions. Electronic circuit design development process is similar for firmware & software as well as hardware. Normally hardware is designed first but if Bluetooth connectivity is required, we may start App development in parallel. Firmware is the higher level software which for example manages the functionality of a micro-controller (a computer on a chip) and is a major part of most electronic design projects, typically taking up around 50% of the project time.