Profile: North American Hoganas, Inc. develops, manufactures and markets metal powders. We are an ISO 9001:2000 and ISO/TS 16949:2002 certified company. Our wide selection of iron-based powders, ranging from pure iron to tool steels, ensures the right solution for each part and process. Soft magnetic composites (SMC) is the internationally recognized name for pressed and heat-treated metal powder components with three-dimensional (3D) magnetic properties. SMC materials are composed of surface-insulated iron powder particles, that are compacted to form uniform isotropic components with complex shapes in a single step. The use of these materials now makes innovative electrical machine designs industrially viable. Somaloy® is our single brand in the SMC segment. Somaloy® is a complete system of products that ensures the optimal material for different electromagnetic applications. Friction materials are utilized in the braking systems of automobiles, commercial vehicles, aircraft, motorcycles, trains & off-road vehicles and in other industrial applications. In simple terms, these materials help stop vehicles as a part of the brake pad or drum brake lining.