Profile: Weather Metrics, Inc. specializes in weather monitoring systems. Our systems collect data such as evapotranspiration, heating/cooling degree days, wet bulb, dew point and other information. We then applied our weather collection instrumentation to the broadcast industry. The FlexChannel Suite helps TV stations target viewers with hyper-local information and new advertising opportunities on-air, online and on mobile devices. This suite is comprised of FlexChannel, FlexChannel Lite, FlexChannel Mobile and the new product offering, Flex WebApps. FlexChannel can produce a channel in any format requested by the station. With multiple content running on the channel scheduled based on the time of day, programming can include local sports, real estate and lifestyle to meet the tastes of the viewers. FlexChannel is a fully automated channel in a box solution that integrates information, data and new revenue streams from multiple sources to generate a turnkey main, digital, cable or mobile TV channel. With an average of only seven hours of time required by the station, FlexChannel can produce a channel without the need for additional personnel.